---
title: "OKRs"
canonical: "https://alto-intranet.refined.com/space/HWW/14090305/OKRs"
format: markdown
---
## Objective 1: Increase Subscriber Base by 50%

- Key Result 1: Achieve a net subscriber growth rate of 30% by the end of the year.
- Key Result 2: Reduce subscriber churn rate to below 5% to retain existing customers.
- Key Result 3: Acquire at least 10,000 new subscribers through targeted marketing campaigns.

## Objective 2: Improve Customer Satisfaction and Engagement

- Key Result 1: Achieve a customer satisfaction score (CSAT) of 85% or higher in post-purchase surveys.
- Key Result 2: Increase the average customer engagement by 20% through personalized onboarding and in-app messaging.
- Key Result 3: Achieve a referral rate of 15% by implementing a customer referral program and rewarding loyal customers.

## Objective 3: Enhance Product Features and Usability

- Key Result 1: Release three major product updates with features requested by customers.
- Key Result 2: Reduce the average number of customer-reported bugs by 30% through rigorous testing and bug-fixing processes.
- Key Result 3: Achieve a minimum of 90% user adoption rate for newly introduced features by actively promoting and educating users.