---
title: "Team responsibilities"
canonical: "https://alto-intranet.refined.com/space/DEI/30114021/Team%20responsibilities"
format: markdown
---
The Design Department's responsibilities can be categorized into two distinct areas:

## Marketing & Brand

- Primarily focused on traditional visual design.
- Responsible for managing external communication channels like the website, social media, blog, etc.
- Creates and maintains essential assets, style guides, and design repositories for these communication channels.
- Ensures adherence to brand guidelines and maintains consistency in brand aesthetics across touch points.
- Collaborates with other teams to design and maintain marketing and educational materials.
- Mainly integrated within the Marketing department and influenced by their objectives.

## Product Design

- Primarily focused on UX (User Experience) and UI (User Interface) design.
- Responsible for creating and maintaining all design assets and systems related to products.
- Instrumental in bringing new features and use cases to life by closely collaborating with development teams from problem framing to final implementation.
- Engages with users to evaluate design alternatives and gather feedback.
- Mainly influenced by the objectives of the development teams due to their tight integration within these teams.